Wednesday, October 3, 2012

Breast Cancer Detection Heroes

A new ad campaign in Mozambique by Associação da Luta Contra o Cancer (ALCC) is using Wonder Woman, Catwoman, She-Hulk and Storm to promote self-examinations for breast cancer prevention.

The ad copy says:
Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor.
The images are striking - the faces of the characters are only partially seen, but are easy identifiable.

Here’s a link to the artist’s DeviantArt page.

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